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Knowledge is Profit
Module 1: Welcome to Knowledge is Profit!
Lesson 1 - The Dangers of Duplicate Targeting (15:56)
Lesson 2 - Best Keyword Match Types (24:27)
Lesson 3 - Unintended Targeting Part One (20:14)
Lesson 4 - Unintended Targeting Part Two (20:18)
BONUS - Unintended Targeting Spelunking Edition (7:38)
Lesson 5 - Fel's Keyword "Rules" Part One (14:55)
Lesson 6 - Fel's Keyword "Rules" Part Two (23:13)
Lesson 7 - Auto Ad Negative Targeting (27:13)
BONUS - Auto Ad Negative Targeting Spelunking Edition (20:19)
Module One - It's A Wrap! (1:57)
Module 2: How to Get Started When You Don't Know Where to Start
Lesson 8 - Ad Creators Versus Ad Cultivators (34:37)
Lesson 9 - Ad Profitability Test (8:32)
Lesson 10 - Auto Ads Part One (5:34)
Lesson 11 - Auto Ads Part Two (33:40)
Lesson 12 - Auto Ads Part Three (30:08)
Lesson 13a - Ad Profit Data Part One (13:34)
Lesson 13b - Troubleshooting Est. Future Rev (6:07)
Lesson 13c - Est. Future Rev with Readerlinks (12:15)
Lesson 13d - Est. Future Rev Special Sits (38:39)
Troubleshooting New Auto Ads - Before the First Eval (36:58)
Auto Ad Eval & Analysis Part 1 - first timer (37:22)
Auto Ad Comparative Eval Part 1 (28:52)
Module 3: Keyword Research
TECHNIQUE #1: Part 1 (29:35)
TECHNIQUE #1: Part 2 (30:52)
TECHNIQUE #1: Part 3 (9:51)
TECHNIQUE #2 (27:56)
TECHNIQUE #3 (20:13)
Module 4: Keyword Targeting
Creating the Best Keywords From Day 1 part 1 (21:24)
Creating the Best Keywords From Day 1 part 2 (26:43)
Series Title Keywords (71:56)
Book Title Keywords (60:24)
Author Names Keywords (111:34)
Module 5: Ad Creation & Basic Management
Creating Effective Campaigns with Suggested Bids (46:37)
NEW: Budget Rules for Amazon Ad Campaigns
No Impressions? No Problem! (17:07)
When They Click But Skip (33:41)
A Good Problem to Have? When Campaigns Go Out of Budget (96:22)
Module 6: Ad Evaluations, Troubleshooting & Scaling
Evaluating & Analyzing Ads (71:33)
Scaling Ads (92:01)
Troubleshooting Clicks/Conversion (116:16)
Troubleshooting High CPC (108:00)
Troubleshooting Low Spend (37:37)
Module 7: Comparative Evals & Advanced Keyword/ASIN Ad Strategies
Comparative Evals (41:57)
When Good Changes Go Wrong (150:38)
When Good Changes Go Right (13:44)
Scaling with Bid Strategies & Placement (32:45)
BONUS: Supplemental Lessons
Lesson 1 - Estimated Series Future Revenue (27:04)
Lesson 2 - Calculating Ad Profitability or Loss (14:46)
QUICK START: An Alternative Lesson Order with Just the Basics
Lesson 1 - Auto Ads Part One (5:34)
Lesson 2 - Auto Ads Part Two (33:40)
Lesson 3 - Auto Ads Part Three (30:08)
Lesson 4 - Troubleshooting New Auto Ads (36:58)
Lesson 5 - Auto Ad Eval & Analysis: first timer (37:22)
Lesson 6 - Auto Ad Comparative Eval (28:52)
Lesson 7 - Keyword Research Tech #1: Part 1 (29:35)
Lesson 8 - Keyword Research Tech #1: Part 2 (30:52)
Lesson 9 - Keyword Research Tech #1: Part 3 (9:51)
Lesson 10 - Keyword Research Tech #2 (27:56)
Lesson 11 - Keyword Research Tech #3 (20:13)
Lesson 12 - Creating the Best Keywords From Day 1: Part 1 (21:24)
Lesson 13 - Creating the Best Keywords From Day 1: Part 2 (26:43)
Lesson 14 - Series Title Keywords (71:56)
Lesson 15 - Book Title Keywords (60:24)
Lesson 16 - Author Names Keywords (111:34)
Module: Optimizing Metadata
Are You Playing On Hard Mode? (10:43)
BONUS: Webinar Videos
Webinar #1: Spelunking the Depths of Amazon’s Ad Algorithm (51:53)
Ad Eval Demo #1: Lisa Blackwood (82:21)
Webinar #2: Campaigns vs Groups vs Ads (31:09)
BONUS: Level Up Tools
Ad Inventory Spreadsheet (8:16)
Profitable Bid Spreadsheet Part One
BONUS: Level Up Techniques
Launch Hard Part One
A Good Problem to Have? When Campaigns Go Out of Budget
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